Project Information
Executive Summary
AEE Law, a New York personal injury firm serving accident victims for more than 25 years, partnered with us to improve their online presence, increase qualified website traffic, and generate more client leads. Our work included a user-focused redesign of the website, humanized and conversion-oriented content, and digital marketing including SEO and paid search. Within three months of implementation, AEE Law saw measurable increases in organic search traffic, visitor engagement, and visibility for key personal injury terms — with more than 80% of new visitors arriving via search engines.
About the Client
AEE Law (Antin, Ehrlich & Epstein, LLP) is a personal injury law firm based in New York. With more than 75 years of combined legal experience, the attorneys at AEE Law represent individuals and families in matters including motor vehicle accidents, slip and fall and premises liability cases, workplace injuries, and other personal injury claims. The firm’s practice is centered exclusively on advocating for injured victims and securing fair compensation on their behalf.
The Challenges
AEE Law’s digital presence faced several challenges including generic website content, weak visitor navigation, lack of organic visibility, and the absence of a coordinated digital marketing strategy.
The Solution
We created three custom design concepts grounded in user experience principles and rebuilt the site on a flexible content management platform. All website content was rewritten with a client-centric and empathetic tone, structured around key personal injury concerns. Weekly blog posts were developed to attract and educate prospective clients. SEO improvements and directory placements increased online authority, and a PPC campaign was launched with ads tied to relevant landing pages.
The Results
Within three months, AEE Law experienced steady growth in website traffic, longer visitor engagement, improved SEO rankings for targeted personal injury keywords, and over 80 percent of new visitors arriving via search engines.
