Project Information
Executive Summary
Web Wizards Group and Pearl Capital’s Horizon Business Funding collaborate and create the working environment Horizon positively needed. The Horizon Business funding team wanted to market their business on the web. They were frustrated trying to find a reliable business partner that could drive results for them. Time and again when outsourcing digital marketing they encountered poor response times and quality of service from their marketing partners.
About the Client
The initial draw for Pearl Capital HBF prospects is the speed and simplicity of the funding process. Most merchants that formerly thought they would not be able to get a small business loan even after going through a lengthy application process were successful with Horizon and achieved the capital funding that they were looking for quickly and without hassles. From there, once they paid back their first advance to around 70%, they can apply for another round of funding with better terms or more money. These business owners can establish a line of credit that they can access and build on even if their credit is short, effectively allowing them to grow their business with the benefit of access to a reliable banking source of external capital. After setbacks elsewhere, merchants are first given a second chance at securing funding when they come to count on the speed and reliability of the HBF service over time.
The Challenges
In conversations that captured the HBF strategy, we uncovered many pain points. Fully staffed with a team of seasoned inbound and outbound telemarketers they could not generate enough qualified inbound leads.
The Solution
Once we had a set of defined goals, we were able to provide their sales team with several lead generating strategies. Our lead capturing strategy included an SEO campaign to drive targeted qualified prospects to their website, building a secure infrastructure for the main website, and website redesign. In addition, we created several micro websites employing best SEO practices that focused on driving leads to the sales team. Each micro website touched on different selling points and focused on different needs for the customer.
The Results
Web Wizards Group Marketing recognizes the value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines advertising, public relations, personal selling, and sales promotion and combines them to provide clarity, consistency, and maximum communication impact.
While optimizing the main website we successfully drove upwards of 12,000 qualified leads per annually to their website. Moreover, we indexed 165 alternative business funding key terms on the 1st page of Google with 56 being in the top 3 organic search results.
